Lancia presents a concept car without wheels or windows

The third generation Ypsilon subcompact hatchback, Lancia’s only car on sale today, has been on the market since 2011. sells surprisingly well in its homeland of Italy, is the only country in which the brand operates, but Lancia has more ambitious plans for its future. Often car manufacturers regain people’s enthusiasm with conceptsand Lancia adopted that strategy this week, revealing a new design alongside an updated logo. It just can’t really be considered a car.

Yes, Lancia, a brand that hasn’t launched a new vehicle in over a decade, has chosen to go beyond its achievable «car» goal and enter the realm of fumes directly.. This is called Pu+Ra Zero. «Zero» probably refers to the amount of harmful emissions it releases into the atmosphere. Not because it’s electric, but because it might not exist.

i am toughI know, but I only complain because I care. Lancia says the Pu+Ra Zero represents «the first event of the new Lancia era». The company claims We’re seeing features that will reappear in future models. possibly related A glossy black chevrons, with a «grid» large size and aforementioned logo decorated with led strips.

logo reminds of emblems classicalLancia s resetting the spear on the shield that is neuralgic On all of the many manufacturer emblems prior to 2010. Admittedly, he takes it off in a way that feels dead.but do not forget the automotive brand 2020s.

It seems that the concept also refers to Lancia’s past. I can’t see the tips the designers put in. of the Press release:

Lancia Pu+Ra Zero features soft, flowing lines reminiscent of the design of the Aurelia B20 and Flaminia, and is in a game of balance between exterior and interior, with its circular roof filling the cabin with light.

At the rear, the round taillights draw attention. They are reminiscent of the ones on the Stratos and will be used on the new Ypsilon with the new Lancia lettering placed between the headlights. Finally, the new logo stands out when viewed from the side.

Frankly, aurelia I’ve never had a favourite. While I can’t deny that it looks different from everything else, I understand why is it celebrated. But it cost me find a relationship between that classic curved coupe and this type of mouse the trackball that took off was called that my friend Jose

I don’t see any Stratos in the taillights of the Pu+Ra Zero either. Ovals are not circles like the ones on Stratos. A much more accurate comparison would be with one back Bentley Continental modern.

Lancia says the Pu+Ra Zero is a distillation of the Pu+Ra design language. searched guiding principles that will define its next models. («Pu+Ra» is «pure» and «radical,» not referring to the periodic table abbreviations for plutonium and radium.) The automaker will work with Italian furniture designer Cassina to define The interiors of the future are not evident in this concept because it has no interior, only a reflective pool of light in the centre.

I think the upbeat, apologetic interpretation of Pu+Ra Zero is a modern take on Bertone’s iconic Lancia Stratos Zero concept. The difference was that while the Stratos Zero looked like a statue that no human could fit in, it was a real working car. This was made possible thanks to an innovative approach to its bodywork. The entire windshield was opened to allow entry and exit and the steering wheel was hinged to the floor. You were sitting inside practically lying on your back show the video below.

of course The Stratos Zero was an extraterrestrial death trap and unlikely to go into production. Well. But the fact that the damn thing works based on the beauty and success of the design. Frankly, Today’s Lancia is not as performance driven as it was in its golden years. It’s over a long time ago, and there’s nothing objectively wrong with that. But it’s hard to get excited for the first third from a generic 3D model, especially when you know that all Lancia really has to do is show us a half-cool hatchback. We didn’t want much.